When you start using GoHighLevel, one of the first things you notice is the default GoHighLevel logo. It appears on the login page, inside the dashboard, on client portals, and even in system emails. For personal use this is fine. But if you want to build a real brand and present a polished experience to clients, you will want to understand how the GoHighLevel logo works and how you can replace it with your own branding.
This guide explains where the logo shows up, how you can use it, when you should switch to your own logo, and how to set up full branding inside your GoHighLevel account.
What the GoHighLevel Logo Is
The GoHighLevel logo is the official brand mark used across the platform. It includes the icon and the name HighLevel. The logo is used to identify the platform inside:
• The login screen
• The dashboard
• Sub account pages
• Email alerts
• Default funnels and templates
• Mobile app
It is clean and simple, which makes it easy to recognize. But it is meant for the platform, not for your business branding.
Where You See the GoHighLevel Logo
You will find the GoHighLevel logo in several areas inside your account. Here are the most common places:
• Agency login page
• Funnel builder
• Website builder
• Calendar and booking pages
• Pipelines
• Conversations page
• Client sub account login
• Default mobile app
Unless you update your branding settings, all clients will see the GoHighLevel logo each time they log in.
Can You Use the GoHighLevel Logo
You can use the GoHighLevel logo for educational content, platform reviews, YouTube tutorials, or training material. It is allowed as long as you do not claim that the logo or the platform belongs to your business.
However, you should avoid using the logo:
• As your own company brand
• On your official marketing materials
• Inside your software sales pages
• In any product you resell
The logo belongs to HighLevel and should be used only to reference the platform.
Why You Should Replace the GoHighLevel Logo
If you run an agency or a SaaS style business, replacing the default logo is one of the most important steps you can take. Custom branding makes your software feel like your own platform instead of a shared system.
Here is why most agencies switch to their own logo:
• It builds trust with clients
• It makes your dashboard look professional
• It increases client retention
• It supports SaaS mode and white label services
• It hides the original platform identity
When clients see your logo instead of GoHighLevel, they feel like they are using a private system made just for them.
How to Replace the GoHighLevel Logo
If you want to customize the branding inside your GoHighLevel account, follow these steps.
Step 1: Go to Agency Settings
Click the settings icon in the top right corner of your dashboard.
Step 2: Open the Branding Tab
This section lets you upload your own logo and change the theme colors.
Step 3: Upload Your Logo
Use a clean PNG or SVG file with a transparent background for the best results.
Step 4: Save and Apply
Once you save the changes, your logo will appear across:
• Dashboard
• Sub accounts
• Login screens
• Funnels and websites
• Client portals
Your entire system will now carry your brand instead of the GoHighLevel logo.
Branding Inside the Mobile App
The default GoHighLevel app also uses the platform logo. If you want clients to see your brand inside the mobile app, you can request a white label version. This option is available on the Agency Pro plan.
With the white label app you can:
• Add your own app name
• Add your logo
• Use your brand colors
• Publish the app under your business in both app stores
This allows you to offer a complete branded software experience on mobile and desktop.
Best Practices for Your Branding
For a clean and professional look, use the following tips when uploading your logo:
• Use a transparent PNG or SVG
• Keep the logo simple
• Avoid complex shadows or heavy gradients
• Make sure it looks clear on small screens
• Match the dashboard colors with your branding
• Test the login screen on mobile and desktop
Good branding improves client confidence and makes your system feel modern and trustworthy.
Final Thought
The GoHighLevel logo is a helpful default for new users, but most businesses outgrow it quickly. By switching to your own logo, you turn GoHighLevel into a fully branded platform that feels like your own software. This simple change helps you build trust, improve client retention, and create a strong professional identity.
Whether you run a marketing agency, coaching business, or SaaS brand, custom branding is one of the best steps you can take inside GoHighLevel. It makes your system look polished and gives your clients a smooth and consistent experience.