If you run your website on WordPress and use HighLevel for marketing, combining the two can completely transform your business.
HighLevel gives you powerful tools for funnels, automation, and lead tracking, while WordPress is perfect for building and optimizing your website. When you connect them, you get a system that brings in leads and converts them automatically.
In this guide, you’ll learn exactly how to set up HighLevel funnels on WordPress websites, why the integration is so effective, and how to use it to grow your business faster.
What Are HighLevel Funnels
A HighLevel funnel is a series of connected pages designed to guide visitors toward a specific goal, such as booking a call, signing up for a service, or making a purchase.
Each funnel typically includes:
- A landing page to grab attention
- A form or opt-in page to collect information
- A checkout or booking page
- A thank you page for confirmation
Unlike a standard website, funnels focus on one goal conversion. They help you turn visitors into customers without distractions.
Why Add HighLevel Funnels to WordPress
WordPress and HighLevel each have their own strengths. Together, they create a complete marketing system.
Here’s why this setup works so well:
- Better conversions
HighLevel funnels are built for results. They simplify the user journey and encourage visitors to take action. - Simplified automation
Every form or booking from your WordPress pages can trigger HighLevel automations like emails or text messages. - Lead management
All captured leads flow directly into your HighLevel CRM, keeping everything organized. - Consistent branding
You can embed funnels on your WordPress site and maintain the same design, color, and tone. - Easy updates
Changes made in HighLevel automatically appear on your WordPress website.
This integration is ideal for agencies, coaches, and businesses that want to combine content marketing with lead generation.
How to Add HighLevel Funnels to WordPress
The process takes only a few minutes. Here’s how to set it up step by step.
Step 1: Install the HighLevel Plugin
- Log in to your WordPress dashboard.
- Go to Plugins → Add New.
- Search for HighLevel or GoHighLevel Plugin.
- Click Install Now, then Activate.
This plugin lets WordPress communicate with your HighLevel account.
Step 2: Connect Your HighLevel Account
- Go to Settings → HighLevel inside WordPress.
- Enter your App URL and API Key.
- You can find these in your HighLevel account under Settings → Company → API Key.
- Paste them into the WordPress settings and click Save Changes.
Your website is now linked to your HighLevel dashboard.
Step 3: Embed Your Funnel
- Open your desired funnel inside your HighLevel account.
- Copy the Embed Code or Share URL.
- In WordPress, open the page where you want to add the funnel.
- Add a Custom HTML block and paste the code.
- Save and preview the page.
Your funnel will now appear directly on your WordPress site.
Step 4: Use Shortcodes for Easier Integration
The plugin also provides shortcodes so you can place funnels anywhere on your site without using long embed codes.
Example shortcode:
[gohighlevel-funnel id="your-funnel-id"]
You can use it in posts, pages, or widgets.
Step 5: Test Your Funnel
Once your funnel is live:
- Check if forms are working correctly.
- Confirm leads are being sent to your CRM.
- Test any automations linked to the funnel.
- Verify the design and layout on mobile devices.
Testing ensures everything runs smoothly before promoting your funnel.
Benefits of Using HighLevel Funnels on WordPress
When you integrate HighLevel with WordPress, you unlock a complete marketing system that is easy to manage and built to scale.
Main benefits include:
- Capture leads directly from your website.
- Automate follow ups and reminders.
- Keep your funnel design consistent with your brand.
- Analyze performance using HighLevel analytics.
- Combine WordPress SEO traffic with conversion focused funnels.
This setup saves time, reduces manual work, and helps you generate more revenue from your existing website traffic.
Troubleshooting Common Issues
- Funnel not loading: Check if your App URL and API Key are correct.
- Slow loading page: Optimize images and use a caching plugin.
- Form not submitting: Make sure your funnel form ID is correct.
- Plugin conflict: Disable other plugins and test again.
If problems persist, HighLevel support can help verify your configuration.
Tips for Better Funnel Performance
- Use clear and direct calls to action.
- Keep your funnel pages simple and focused.
- Add testimonials or reviews to build trust.
- Track conversions through the HighLevel dashboard.
- Test different headlines and buttons to see what converts best.
Even small adjustments can improve your conversion rate significantly.
Conclusion
Integrating HighLevel funnels on WordPress websites is one of the smartest ways to grow your business online.
You get WordPress’s flexibility for design and SEO combined with HighLevel’s automation and CRM power. Together, they create a seamless system for lead generation, follow ups, and sales.
If you want to capture more leads and automate your marketing process, connect HighLevel with WordPress today and start turning your website into a complete conversion engine.